Business owners and sales people know that a new opportunity could present itself at any time. They’ve always got their business cards handy just in case. That opportunity could come up anywhere, at a business function or even at a social gathering. They never miss a trick and pass their card on whenever they get the chance. And they might just get that all important call back.
Simply having a card though isn’t enough. People get given business cards all of the time. Most of them get filed away only to be forgotten about. Business card designs are actually really important. People need to be able to sell their proposition using their card. It needs to be catchy, memorable and well designed.
Most people go for pretty standard designs. Made from card with a logo, phone number and email address. They don’t even put anything on the back. What a waste of space. Nor do they do enough to make themselves stand out. Plastic business cards are actually a really neat way to do this. They’re more like credit cards. They have that extra weight and quality, meaning people are more likely to hang onto them and keep them in their purse or wallet. They’re cheap to produce and well worth it for the extra impact they have with prospects.
Stand out from the crowd. Make sure those business cards don’t just end up gathering dust in a drawer somewhere. Good copy, great design and the use of plastic all help to make them much more memorable and useful.
